When it comes to getting your company's name and information in front of customers, there are a lot of avenues you can take these days. Of course, online marketing is very popular and for good reason, it is cheap, simple, and allows your customers to purchase through just the click of a link. However, direct mailing has several advantages that simply cannot be matched by any other form of advertising, which is why so many businesses continue to use it as part of their multi-pronged advertisement strategy. Here is how direct mailing could help you get a better return on your investment.
When advertising online, not everyone who sees your ads will be a potential customer, especially if you provide services within a certain distance. Someone in Australia isn't exactly going to be able to hire you to mow their lawns, for example. Direct mailing ensures that everyone who sees your ad is local, which means that you avoid accidentally getting the hopes up of people who would gladly use your service but simply cannot. This sort of targeting is hard to do on computer and web services because of how many people disable locations and use VPNs to hide this information.
It is easy to accidentally click an ad on your computer and many people who do that immediately exit without looking at the product at all. With direct mailing, even if your potential customer just wants to throw out the brochures or flyers, they still have to physically pick them up and do that, which gives them time to look at them and read the most important information. It seems small, but actually having something in their hand will always be more memorable so that when they do need your service or product, they will remember that experience.
Have Fun With It
Because you know exactly who is getting your direct mail, and you probably have good insight into the area because you live and work there, you know what will tickle these people's fancy. Maybe you can capitalize on a local event that is regularly held or make some regional jokes that wouldn't appeal to a larger online audience but do to your customers. Make them feel like you are a friend and offer them something interesting to look at and you will go a long way to making yourself a loyal customer.