If you are going to be attending a trade show, then you will be there with many other companies. You want to be the booth that stands out, the one that the most people are drawn to. You are going to want to catch their attention both from across the room and from close up. This article will educate you on some of the things that you can do when it comes to having your tradeshow banners and other graphics printed in a way that helps you to get a lot of people over to your booth. Once you have their attention, then you can sell them on your products or service. Here are some of the things you want to do to garner plenty of attention for your booth.
Appeal to your demographic
If you are going after the younger generation, then you want your graphics to be state of the art graphics that display the things that call to the younger crowd. There should be plenty of sci-fi elements, there should be popping 3D effects, and there should be promises of excitement.
If you are going after the more mature crowd, then you are going to want to focus on professional looking graphics with straightforward fonts and more serious wording that gets to the point. If you are going after gamers, then you want to have your booth set up in a way that gets their attention through the use of gaming colors, such as dark blues, bright oranges and brilliant yellows.
Give your brand its own personality
In order for you to give your brand its own personality, you are going to want everything to be consistent with what it is you offer. If you are selling vitamins for vegans, then you want to stick with Earth tones and display graphics that show plenty of untouched nature. You also want to have graphics that depict healthy plants and happy looking animals enjoying their freedom in the wild. Also, you want to display some healthy and happy looking people that are enjoying nature right with the animals, while the people eat a vegan snack.
Somewhere on the banners and other displays, you want to portray a clean and large shot of the bottle your pills come in, along with a catch phrase. This is a phrase that will let people know what your product promises in just a few catchy words. You may go with, "ABC Vitamins—A vegan vitamin promising better health in a better world", or something along those lines. The catch phrase tells them what the product is, what it promises and what other benefit if has to offer.
Make your display stand out
You want to be seen from everywhere. There should be a banner displayed far above your booth and there should be banners and signs covering every side of the booth. Behind you, there should be bullet point type information on a nice-looking graphic backdrop that covers some of the other features of your product. Going with the vitamins again as an example, some things that can be stated behind you can include the different vitamins and minerals offered, any FDA approval information, testing information, information on proven results, whether there is a deal like buy one get one free, etc.
For additional information, reach out to a trade show display printing service.
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